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Lovely Singh and Nishant Pal | Surat and Delhi | HENB | Sept 19, 2017:: Huge Advertisement hoardings of a condom brand ‘Manforce’ of Mankind carrying the image of Porno-star Sunny Leone and a message about Navratri has created controversy in Surat on Monday. A city-based group organised a protest against the advertisement posters and threatened to get aggressive about it if the hoardings are not removed.
Surat residents were surprised to see huge hoardings of a condom brand and soon the images went viral on mobile apps. The hoardings were put up across the city. Social media was agog about the advertisement that some said hurt the religious sentiments surrounding Navratri. In Gujarat, Navratri is one of the most important festivals in which nine forms of the Mother Goddess are worshiped for nine days.
“The message in Gujarati on the hoarding reads ‘Aa Navratrio ramo, parantu premthi’ – Play but with love, this Navratri. The insinuation on the hoardings from a condom brand insults the religious sentiments of Hindus,” said Narendra Chaudhary, businessman and president of Hindu Yuva Vahini. The group staged a protest at Udhna in the city.
“This cannot be tolerated and our protests will get stronger if these hoardings are not removed immediately. Protests are necessary to deter others from trying something similar again in future,” said Chaudhary.
Big banners of endorsement of a contraceptive by Sunny Leone in Gujarat ahead of the Navratri festival has raised eyebrows as the Delhi based Confederation of All India Traders (CAIT) has complained the matter to the consumer affairs department.
CAIT has said that they have not used the word ‘condom’ on their banner but the intention is very clear as the combination of words like ‘play’, ‘love’ and ‘Navratri’ are coined above the large logo of the company.
Praveen Khandelwal, secretary general, CAIT, while objecting to the said advertisement said that the manufacturers of the contraceptive have taken the marketing ethics to an all-time low.
“Their large banners in cities across Gujarat are shouting out to encourage youth to use condoms in the name of Navratri festival. Though they have not used the word “condom” on their banner, the intention is very clear as the combination of words like “play”, “love” and “Navratri” are coined there,” he said.
The advertisement has also resulted in a lot of reactions on social media platforms with some terming it a cheap promotional tactic.
Khandelwal has called upon the Consumer Affairs minister Ram Vilas Paswan to take immediate cognizance of this advertisement and direct the concerned officials to ban the advertisement and take appropriate action.
The social media reactions on this obscene advt. are high and obvious.
One Rajesh Chanasana tweets, “Manforce specially advertises its Condoms in Navratri, thus promoting Navratri a festival of Free Sex instead of worshiping women’s strength’.
One Mitra Joshi reacts in micro blogging site Twitter, “Manforce Condoms actually trying to cash in on Navratri, they have equated Dandiya playing with sex. Wonderful”.
But, the removal of the objectionable and defamatory Advt. of Leone for Manforce Condom linking Navaratri Festival is not certain yet.
Earlier, Hindu Janajagruti Samiti and Hindu Existence Forum wrote many times and put protests against Sunny Leone’s nasty website and its sex trade from Indian domain. Nobody heard that appeal and the porno website of Sunny Leone is running well and alive with a patronage of BJP Govt led by PM Modi.
It is unfortunate that RSS, BJP and a major section of Sangha Parivar perhaps decided that the advts and website of Sunny Leone are also a part of their culminating cult of compromising culture.
Upananda Brahmachari, the Hindu interlocutor and the Editor of Hindu Existence appealed the public not to buy any Mankind products until they removed the objectionable ‘Navratri’ advt. with apology.