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By Bonnie Malkin, Sydney 6:14PM BST 09 May 2011 | The Tlegraph UK.
Hindus have staged angry protests after a fashion designer exhibited swimsuits bearing the image of the goddess Lakshmi at Australian Fashion Week.
Models wearing colourful swimsuits and bikinis covered in pictures of the goddess took to the catwalk in front of hundreds of people in Sydney last week.
However, not everyone thought it was appropriate to use of the revered goddess’s image on a skimpy piece of clothing.
When news of the fashion show reached India, some Hindus were outraged.
Over the weekend, demonstrators in Amritsar burned the Australian flag in protest, waving photographs of the offensive swimsuit and demanding that all of the garments be recalled.
Lakshmi is the Hindu goddess of wealth, prosperity, fertility and courage. She is worshipped every day by Hindus and her image is considered to be sacred.
Rajan Zed, president of Universal Society of Hinduism, demanded an apology from the designer. He said Hinduism was the oldest and third largest religion of the world and its deities deserved to be respected.
“Lakshmi was meant to be worshipped in temples or home shrines and not for pushing swimwear in fashion shows for mercantile greed of an apparel company,” he said.
The Bharatiya Janata Partya party (BJP) also called for an apology from the Australian government.
The incident is the latest in a long line of fashion faux pas by Western designers when it comes to Indian gods, including US designer Guess using the image of Ganesh on a tank top and the French shoe brand Minelli putting images of Lord Rama on shoes.
The Australian fashion house responsible for the design was quick to apologise.
In a statement, Lisa Blue Swimwear said the company had put a halt on production of the new range and pulled the pieces that had been shown during Fashion Week.
“This range will never be available for sale in any stockists or retail outlets anywhere in the world,” it said.
“We apologise to the Hindu community and take this matter very seriously.
“At no time would we ever have intended that the brand would cause offence.”
Australia’s relationship with India is only just starting to recover after a spate of attacks on Indian students last year which led to widespread protests and claims that the crimes were racially motivated.
The repercussion started from Razan Zed a renowned Hindu Priest and Hindu Dharmik Activist in US 6th May just after completion of the Sydney Fashion Show named “Rosemount Australian Fashion Week” (2-6 May), where Godess Lakshmi was depicted in the swimsuits designed by Lisa Blue. Read the details report here. >> Depiction of Hindu Goddess on swimwear at Sydney fashion show.