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Upendra Bharti | HENB | New Delhi | Aug 26, 2016:: ‘Myntra’, an online shopping and lifestyle website is now receiving the wrath of Hindu on Twitter end. #BoycottMyntra was trending as one of the top trends on the microblogging website in India from this morning. The Flipkart-owned lifeystyle website Myntra is facing apparent Twitterati’s rage over a purported Lord Krishna ad.
However, interestingly the company has tried to delink itself with the ‘said ad’ (the graphic as it later turned out to be). The ‘ad’ showed the famous ‘Cheer Haran’ scene from Hindu epic Mahabharata, where eldest of the Kauravas, Duryodhana, is disrobing Draupadi, wife of the Pandavas, in the court. It shows Lord Krishna, who came to the rescue of Draupadi, shopping on Myntra for ‘extra long sarees’, all through a graphic video through inserting a untrue scene that ‘Lord Krishna in Myntra’.
A Twitter user is reported to have shared the graphic and sought explanation from Myntra. It took no time for the tweet to go viral and many people started calling upon Twitter users to boycott the website. Many of these users accused Myntra of disrespecting the Hindu God and playing with the sentiments of Hindus.
Myntra on its part soon released a statement on Twitter saying that it has nothing to do with the ad. “We did not create this artwork nor do we endorse this,” said the website in a Tweet.
The the graphic — as it turned out to be — was created by ScrollDroll, a content-creating website. ScrollDroll too on its part clarified that Myntra has nothing to do with the graphic. “We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly,” said the company in a Twitter post.
But, this ‘passing the ball’ game between Myntra and ScrollDroll has put some extra oil to the fire.
#BoycottMyntra is still a prime trending in Twitter. Unless, Myntra & ScrollDroll both have apologized for humiliating Hindus through ‘Lord Krishna ad’, the related companies will have to face more and more trouble.
[ The Hindu Existence Forum is hereby conveying its high objections for such an advertisement connecting Lord Krishna to do with a humiliating job towards Hindu epics and emotions. We request to put down the objectionable contents forthwith.
Otherwise, the ‘Myntra’, ‘ScrollDroll’ and ‘Flipkart’ employes, delivery boys, pick-up van drivers and back office operators may receive public retaliation anywhere that we guess. (Now irrelevant).].
As per latest news the Myntra successfully pulled down the controversial advertisement. Apologized to all concerned and promised a legal action against Scrolldroll. We will see the fate of that legal action.
Hindu Existence Forum will only dispose the matter after Myrtra files a legal action against Scrolldroll.
__Input from TOI Tech.